January 27, 2021
You should be!
Take a look below to see how buyers value various types of marketing (spoiler: floor plans and virtual tours are among the most important in today’s market!) Equally important— a solid property description and realtor contact information. Easy!
Even though the market is hot, your reputation and referrals are built on solid marketing.. and we all know that homes with fantastic marketing sell faster and for more money!
Beginning in February, Zillow will release a new, exclusive viewing experience on listings that have a Zillow 3D Home® Tour and Interactive Floor Plan which overlays the two together. The viewer will now be able to see their location on the Floor Plan when they click on each pano. The viewer will also be able to see what direction they are looking in, via the “Sight Cone”. The viewer will also be able to jump from pano to pano by clicking on the Search Dots on the floor plan. This update will mean that a home shopper has a fundamentally different and better viewing experience on listings that have both a Zillow 3D Home® Tour and Interactive Floor Plan, as compared to just a 3D Home Tour.
